ASDS Consumer Cosmetic Dermatologic Procedure Survey
Recently, the American Society of Dermatologic Surgery released their consumer survey of Cosmetic Dermatologic procedures. There were many interesting findings why patients were seeking such procedures and what procedures they were looking for.
Who influenced these consumers regarding their procedures?
Surprisingly, while 50% of these consumers listed their Dermatologist as the most important, more than 40% listed their friends and more than 30% listed their primary care physician. This indicates the importance of referrals from friends and families as well as the importance of other physician specialties in the recommendation of cosmetic procedures.
Why are consumers exploring cosmetic dermatologic procedures?
These finding were very interesting and also not surprising. Consumer comments included “I want to feel more confident”, “I want to appear more attractive”, and “I want to look as young as I feel or better than my age”. These are common refrains that we hear from our patients at Beleza Medspa. When asked for reasons why they are waiting for such procedures they commented “Cost”, “May be painful” and “May not get the results I am looking for”. Beleza medspa tries to reduce such concerns by offering specials and deals, less invasive and painful procedures and by trying to offer only procedures that are proven to be clinically effective.
What are consumers bothered by?
Again, these findings were interesting and not surprising. The top body concerns were: “Excess weight on any part of the body”, “Line and wrinkles under the eyes”, “Excess fat under the chin/neck” and “Skin texture and or discoloration”. Beleza Medspa offers solutions for all of these concerns including to lose fat, for eye wrinkles, double chins and skin texture and pigment problems.
What are the most common Cosmetic Dermatologic Procedures?
The most popular procedures included body sculpting, treatments to tighten skin or smooth wrinkles using ultrasound, laser, light, or radiofrequency, microdermabrasion and laser hair removal. Beleza Medspa offers Liposuction and Coolsculpting, Ultherapy, Fractional CO2 Laser Resurfacing, ThermiVa and Hydrafacials (replacing microdermabrasion).
Which procedures did consumers find the most satisfying?
Consumers rated the following procedures as most satisfying: injectable wrinkle relaxers and fillers, body sculpting, laser and light treatments for redness, tone or scars, laser tattoo removal, vein treatments and chemical peels. Beleza Medspa offers many of these procedures including Botox, Xeomin and Juvederm, Coolsculpting and Liposuction, IPL Photofacials, Fractional CO2 Laser Resurfacing, Sclerotherapy and Chemical Peels.
How much do consumers pay for skin care?
Almost 80% of Consumers reported spending up to $100 a month on skin care products and more than half would prefer to pay more up front to lower their costs annually. Beleza Medspa has several programs designed specifically to lower the costs for regular skin care including the Beleza Babe Vip Program and the Fresh Skin Club.